Intermediate
Marketing Basics
Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with the customer and company goals.
Curriculum
- 1 Section
- 2 Lessons
- 1 Quiz
- 6h 55m Duration
Marketing Essentials
2 Lessons1 Quiz
- Develop a basic customer segmentation system
- Begin to understand the psychology of consumer decision making
- Can You Pass This Basic Test?
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Intermediate
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Leverage product mix and pricing strategies
Understand customers and their needs, wants, and demands
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